Colorful Insights

“Cool Wall” Exterior Paint Technology Can Save You Big Money

Joe Brindle - Friday, December 23, 2011
There is a new technology available to help homeowners hold down air conditioning costs without sacrificing comfort. It is called "COOL WALL™ ".  COOL WALL™ coatings have been shown to reduce air-conditioning demand by nearly 22 percent, according to tests by the U.S. Department of Energy's Oak Ridge National Laboratory.

“The tests found that the COOL WALL™ exterior coating's revolutionary heat reflective finish significantly reduced exterior wall temperatures by as much as 40 degrees Fahrenheit when compared to traditional paints and coatings. More important, the tests showed the Cool Wall coating also lowered interior temperatures in both CBS and wood-frame homes,” said Jay Haines, president and chief executive officer of Textured Coatings of America Inc. His company's TEX•COTE® SUPER•COTE™ COOL WALL™ exterior coatings were the subject of a nearly two year-long series of DOE tests.  

"Obviously, the savings vary depending on the home's location, as well as its construction type, its orientation to the sun, surrounding shade features and so forth," said Haines. "But the DOE tests confirmed a measurable and significant difference in the energy required to cool the home in all instances."

The most extensive DOE tests were conducted at the Oak Ridge test site in Tennessee, with additional tests conducted at actual homes in Jacksonville, Fla., and Phoenix, Ariz. The tests demonstrated that the COOL WALL™ coating could lower the costs of cooling a typical 1,100-square-foot ranch-style home by as much as 21.9 percent, Haines noted.

The SUPER•COTE™ finish can last for decades without fading, flaking, peeling or chipping," said Haines. Because of this durability, the SUPER•COTE™ finish virtually eliminates the need short repainting cycles that costs the homeowner loads of money.

The long-term savings in maintenance expense, coupled with the annual savings in air-conditioning costs, have resulted in a dramatic increase in interest in the "COOL WALL™" coatings in recent months, Haines said.

Start down your own road to savings by considering Cool Wall for your home or building.  Give our professionals at Custom Coatings a call at 828-326-0953 and let us provide you with a free estimate on your project.  

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